Tank Truck Talk
The Problem:
Tank Truck Talk had great guests and stories — including NASCAR driver Spencer Boyd — but their podcast had virtually no search visibility. Episodes weren't being found on Google and organic traffic was near zero.
Goal:
Podcast SEO + Technical SEO + Content Optimization
The Challenge
Tank Truck Talk had built an impressive lineup of industry guests and episodes, but their content was invisible to search engines. Growing a B2B podcast audience requires making every episode findable.
Low Google visibility for podcast episodes — most weren't indexed at all
Zero non-branded keyword traction despite covering unique niche topics
No blog posts, show notes, or transcript content to support discoverability
Minimal organic traffic with only ~90 visitors per month at engagement start
Project Goals
Our strategy centered on turning every episode into a searchable, indexable asset that professionals in the tank trucking industry could discover organically.
Drive SEO traffic for podcast episodes, guests, and tank trucking topics
Build brand authority for Tank Truck Talk and Amthor International in the industry
Establish topical authority for longtail trucking, safety, and equipment keywords
Grow subscriber base through improved organic discoverability
Our SEO Strategy
Podcast SEO Optimization
Created SEO-optimized show notes and transcripts for every episode
Optimized episode pages with target keywords, headers, and structured metadata
Implemented podcast schema and structured data for rich search results
Technical SEO Fixes
Fixed indexation issues so all episodes could be crawled and indexed
Improved site architecture and internal linking between episode pages
Core Web Vitals optimization for fast page loads on all devices
Content & Link Strategy
Built supporting topic pages around tank trucking regulations, equipment, and safety
Standalone content pieces targeting informational queries between episodes
Outreach to trucking industry publications for editorial backlinks
Brand + Guest Optimization
Guest name pages optimized to rank for celebrity and industry expert searches
Episode-level content for high-profile guests like NASCAR's Spencer Boyd
Social proof integration from listener testimonials and industry endorsements
Results After 4 Months
Featured Wins
Spencer Boyd (NASCAR) episode ranked Top 3 on Google within 21 days of optimization
Show notes schema implementation led to featured appearances in Google Podcast results
Multiple episodes now generating rich results with enhanced search snippets
Client Testimonial
“We knew we had the stories and industry guests — we just couldn’t figure out why no one was finding us online. RankSpark fixed that fast. Now our episodes actually show up when people search for tank trucking topics or our guests’ names.”
Brian Amthor
EVP of Amthor International
